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PORTFOLIO BOOKS | | | On the menu today: Sure, on the surface, it's just another silly car commercial, likely created by some out-of-touch, super-woke ad agency full of creative minds who are really interested in selling a particular cultural image and not so interested in selling actual cars. But dig a little deeper, and it's a fascinating demonstration that not everyone in the corporate world thought there were any lessons to be learned from the experience of Bud Light. A Tone-Deaf Ad Palm Beach, Fla. — Our Andrew Stuttaford addressed this topic first, but the new ad from Jaguar is such a spectacular artifact of 2016-2022 "woke culture" that it deserves another look. Sullen faced, racially diverse, vaguely androgynous models, wearing outlandish, brightly colored clothing, emerge from a yellow elevator onto a vast hot-pink moonscape. They dance a bit, paint some white stripes — one holds a sledgehammer — as the ... |
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