Morning Jolt: The Trials of Woke Corporations and Those Who Oppose Them

On the menu today: You would have figured that Anheuser-Busch deciding to put two of its highest-ranking advertising executives on leave would have put the Bud Light story to rest. But a Financial Times columnist argues that the beer company should have stuck "with its marketing approach, rather than wringing its hands weakly; these efforts to broaden Bud Light's reach made perfect sense and it has since gained free publicity," and calls out your friendly neighborhood newsletter writer for allegedly "thundering" in disapproval. Meanwhile, the coverage of Florida governor Ron DeSantis's fight with Disney is a five-layer cake, with coverage picking and choosing from any one of five narratives, some easier to grasp than others.

So You Want to Argue about Bud Light Some More, Huh?

Dear reader, do you feel like I "thunder" a lot to you?

Last week, while writing about Rupert Murdoch and Tucker Carlson, I briefly quoted and linked to Financial Times columnist John Gapper; I thought ...

WITH JIM GERAGHTY May 01 2023 WITH JIM GERAGHTY May 01 2023 The Trials of Woke Corporations and Those Who Oppose Them On the menu today: You would have figured that Anheuser-Busch deciding to put two of its highest-ranking advertising executives on leave would have put the Bud Light story to rest. But a Financial Times columnist argues that the beer company should have stuck "with its marketing approach, rather than wringing its hands weakly; these efforts to broaden Bud Light's reach made perfect sense and it has since gained free publicity," and calls out your friendly neighborhood newsletter writer for allegedly "thundering" in disapproval. Meanwhile, the coverage of Florida governor Ron DeSantis's fight with Disney is a five-layer cake, with coverage picking and choosing from any one of five narratives, some easier to grasp than others. So You Want to Argue about Bud Light Some More, Huh? Dear reader, do you feel like I "thunder" a lot to you? Last week, while writing about Rupert Murdoch and Tucker Carlson, I briefly quoted and linked to Financial Times columnist John Gapper; I thought ...   READ MORE

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