Morning Jolt: Bud Light Doesn’t Seem to Understand Its Own Consumers

On the menu today: You want to read about the culture wars? Fine, let's talk about the culture wars. There's just one problem with the contention that Bud Light's decision to hire Dylan Mulvaney to tout its brand of light beer is a ham-fisted effort to increase the company's rating in the Human Rights Campaign-managed "Corporate Equality Index." Anheuser-Busch already has a perfect score in the Corporate Equality Index. Now, it appears that those who make the advertising decisions for Anheuser-Busch really think this is a good idea, and a key step in building the future of the brand.

The Great Bud Light War of 2023

Over on the home page, Charlie writes about Bud Light's vice president of marketing, Alissa Heinerscheid, and what she means when she says "inclusive."

When I heard that Heinerscheid had declared that she felt a "need to evolve and elevate this incredibly iconic brand" and that "Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another ...

WITH JIM GERAGHTY April 13 2023 WITH JIM GERAGHTY April 13 2023 Bud Light Doesn't Seem to Understand Its Own Consumers On the menu today: You want to read about the culture wars? Fine, let's talk about the culture wars. There's just one problem with the contention that Bud Light's decision to hire Dylan Mulvaney to tout its brand of light beer is a ham-fisted effort to increase the company's rating in the Human Rights Campaign-managed "Corporate Equality Index." Anheuser-Busch already has a perfect score in the Corporate Equality Index. Now, it appears that those who make the advertising decisions for Anheuser-Busch really think this is a good idea, and a key step in building the future of the brand. The Great Bud Light War of 2023 Over on the home page, Charlie writes about Bud Light's vice president of marketing, Alissa Heinerscheid, and what she means when she says "inclusive." When I heard that Heinerscheid had declared that she felt a "need to evolve and elevate this incredibly iconic brand" and that "Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another ...   READ MORE

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